Sambalpur: Bibhuti Bishwal’s Song ‘Chi Chi Chire Nani’ Trends Again After 20 Years

A Massive Hit on Social Media

Sambalpur: The song “Chi Chi Chhire Nani…” has become a viral sensation this New Year, captivating audiences across Odisha and beyond. After gaining popularity on social media platforms, the lead artists in the music video have drawn immense public interest. The song has already amassed a staggering 120 crore views on YouTube. Users have uploaded over one lakh short clips featuring this song on platforms like YouTube and Instagram.

Credits Go to the Creators

Producer Sitaram Agrawal, who also wrote the song, has credited the late singer and lyricist Satyanarayan Adhikari for its success. The song’s popularity has made Sambalpur-based Bibhuti Vishwal, the main artist in the video, and director Manabhanjan Naik trend on social media.

Who is Bibhuti Vishwal?

Bibhuti Vishwal, a resident of Gobindatola in Sambalpur, is a dedicated stage artist. He is a versatile theater actor known for both lead and supporting roles. He’s also an established artist with All India Radio (Akashvani Sambalpur) and teaches art part-time.

Breakthrough Opportunity

Bibhuti recalled how his acquaintance, director Manabhanjan Nayak, noticed his rural appearance and invited him to act in the “Chi Chi Chhire Nani…” music video. Though Bibhuti had never acted in an album video or danced before, producers chose him for his natural performance skills.

Director Manabhanjan Nayak chose Bibhuti for his natural rural appearance, even though Bibhuti had no prior experience in album videos or dance. The team shot the video in Pitapali and Jamadarpali. After its initial release in 1995, the video achieved moderate success but has now resurfaced after 20 years and has achieved massive popularity.

The Story Behind the Music Video

Director Manabhanjan Nayak revealed that the song was originally recorded in 1995. In 2005, producer Sitaram Agrawal approached him to create a music video for the song. Nayak wrote a story where the hero, a poor young man, is rejected by the heroine’s family for his financial condition. While he leaves in search of work, the heroine’s family arranges her marriage elsewhere. The heartbroken hero returns, learns about the wedding, and sings the emotional song.

Unexpected Success

Manabhanjan admitted that while they were confident about the song’s quality, they never expected it to become this popular after so many years. The overwhelming response has brought both joy and surprise to the entire team.