Sambalpur: Fake Gold Sold at Alankar Jewellers in Sambalpur; License Cancelled After Failing Sample Testing Standards

Customers Cautioned About Fraudulent Gold Sales

Sambalpur: If you’re purchasing gold from Sambalpur’s Alankar Jewellers, beware! You might be paying real money for fake gold. This shocking revelation was made by Food Supplies and Consumer Welfare Minister, Krushna Chandra Patra, during a session in the Odisha Legislative Assembly.

Fake Gold Sold at Alankar Jewellers

According to official reports, Alankar Jewellers in Sambalpur sells fake gold. After failing quality checks, the government revoked their license. The action was taken on April 14, following an investigation. Despite the hallmark markings, the shop was found to be selling counterfeit gold ornaments. The government has intervened to combat this malpractice, ensuring consumer protection.

Similar Fraud at Ambika Jewellers, Kuchinda

In another case, Ambika Jewellers in Kuchinda faced allegations of selling fake gold. Reports presented in the Assembly revealed that the store operated without proper registration, selling both hallmark and non-hallmark gold ornaments. Customers unknowingly purchased fake or low-quality gold due to this fraudulent practice.

Growing Concern Among Customers

The news has sparked concern among Sambalpur residents. Customers who bought gold from these shops now question its authenticity. For example, a buyer who spent over Rs. 7 lakh expressed disbelief, stating they trusted the shop but are now uncertain about the gold’s quality.

Action Against Violations

To curb such fraud, the government has mandated strict measures. Shops selling fake gold or misleading customers about weight will face severe penalties, including closure. Authorities have emphasized regular inspections to ensure compliance.

Need for Vigilance

Most jewelry stores in Sambalpur claim to sell BIS-hallmarked gold. However, customers rarely verify its purity during purchase. They are urged to check the authenticity and demand purity tests before finalizing transactions.

Despite the allegations, no response has been received from Alankar Jewellers or Ambika Jewellers. Minister Patra assured that further actions will follow to prevent such scams and protect consumer rights.